WORKS I HAVE DONE ︎
I enjoy experimenting with as many styles as possible! 


OFF THE HOOK︎



Off the hook is a campaign made to promote the stop to over-fishing and the over-consumption of fish. With Singaporeans consuming large amounts of seafood in our local dishes and home cooked meals, we eat more than the global percentage.

In this campaign, I potrayed solutions for the future of Singapore in the years to come, focusing on creating plant-based seafood with flavours of popular Singaporean dishes. Alongside a plant-based seafood, there will be ways to educate crowds on the dangers of these actions and communities forged to build a strong union of strong believers to help the sustainability of the world. Be the change, not the catch.






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PRINT ADS: EDUCATE OVERFISHING AND OVER-CONSUMPTION OF SEAFOOD
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WAY-FINDING & PACKAGING: FOR GROCERY STORES; SEARCHING FOR OUR PLANT BASED SEAFOOD

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SOCIAL MEDIA: PROMOTION OF BRAND, PRODUCTS AND KNOWLEDGE

LINO CARVING:
SKILL TO CREATE A MARK THROUGH A STAMPING EFFECT




THE ROOKIES︎

The rookies, is a rebrand of Hubquaters, a co-working space located in Scape.The Rookies aims to create a fun environment for entrepreneurs while lowering stigmas that surround the term entrepreneurship. Our board game ‘ The great pitch’ aims to get ideas flowing, embrace entrepreneurship while gaining knowledge!

SOCIAL MEDIA: TO PROMOTE THE GREAT PITCH!



THE GREAT PITCH: BOARD GAME WITH CARDS




PRINT ADS: TO PROMOTE THE CO-WORKING SPACE AS WELL AS THE NETWORKING OPPORTUNITIES AND GAME








THE ASING IN US︎


This was a solo, made up project because I wanted to tackle the lack of culture display in the Singapore Zoo. With many animals coming from Asian countries, those who visit do not have that self-reflection that occurs that we all are connected to these animals through culture and its significance. I decided to use the Peranakan kebaya pattern to explore towards Singapores culture as well.


These posters are meant to be placed around the zoo to remind kids to resognate with the animals and where they originate from.







THE HAWKER KINDLE︎


The Hawker kindle is a campaign to educate Singaporeans about hawker sustainability as we lean towards Hawker2040.









WHATIF FOODS︎


Raising brand awareness for Whatif Foods through brand application as well as rebranding their logo and milk cartons to stand out amongst the competitors.With a sustainable and unique packaging outcome in mind, we created a packaging that would stand out in the shelves of grocery stores and put WhatIffoods packing on top.


Vending Machine Application: Assesible and convinient to purchase



 

WAVESTICK DEODORANT ︎


   
          

 A made up brand, Wavestick, I decided to create a fun and brightly  coloured deodorant. I was inspired by Disney perfumes that used to make  up the majority of my childhood. This piece made me nostalgic!




     

BEET FRESH CHIPS

   
               

            
      A made up chip brand, Beet Fresh aims to produce only the most organic and healthiest chips. With a cool and engaging style, I really enjoyed designing this packaging!



    LUSH CAMPAIGN FOR LAZADA



              

              

              


Creating Instagram post, Campaign banners and Edms for both mobile and desktop versions. Promoting the sales available as well as the latest edition to the collections